Recent research has proven what many of us have suspected all along: print media still has a more profound impact than digital. A groundbreaking study by consumer neuroscience researchers at Temple University has revealed that “physical media ads give a greater emotional response and memory”. The study also found that “physical ads caused more activity in brain areas associated with value and desire” (Roger Dooley, 2015, para. 6).
Inspired by these findings, I set out to create a small publication that would capture the essence of my experiences in Melbourne, Australia as an international student. The result is the captivating “Melbourne Sucks!” zine. This publication offers a unique perspective on discovering the quirky, unusual and sometimes bizarre elements of life in this vibrant city. Through vivid illustrations and stunning images, I share my observations, emotions, and experiences.
The zine features a distinctive boustrophedon fold booklet format, which adds to its overall appeal and uniqueness. This format is also an affordable and efficient solution for printing multiple-page layouts.
To bring the “Melbourne Sucks!” zine to life, I used a RISO printing machine. This decision was deliberate as it ensures the zine has vibrant colors and a signature RISO print finish. The zine is printed using two colors, fluoro orange and blue, which provide a brilliant contrast and a touch of pop. The paper used is off-white cartridge color paper with a thickness of 110 gsm, adding to the tactility and durability of the publication.
